Simplifying the Indent Acceptance and Vehicle Assignment for Transporters

B2B Saas Web & Mobile
Title Cover
Role
Product Designer
Period
Sept – Oct 2025
Product
Web & Mobile

Context

The Transportation Management System (TMS) is a logistics solution used by enterprise logistics team and the transporter partners to plan and execute shipments. I led the 0 → 1 feature research and design and post-MVP redesign on the TMS platform for Enterprise logistics team and Transporter partners for indent acceptance and vehicle assignment. The solution reduced the dispatch delays and removed the support dependency for operational updates

Problem Statement

The challenge was to translate a real-world operational activity - confirming vehicle availability and preparing for shipment. The Enterprises could request multiple vehicles in single indent while the transporters might only have partial fleet availability. The system should support these operational realities without disrupting the shipment planning or dispatch timelines.

Objective

Design a clear and reliable workflow that allows transporters to respond to indents, allocate vehicles efficiently, and ensure the vehicles reach the origin sites for loading without operational delays.

Design Decisions

I evolved the flow into two-step layout that clearly separates the actions to be performed by transporters into acceptance / rejection of the indent and assigning the vehicles to accepted indents. I've designed these InterCustomCustomeractions carefully since this is the most critical point for users in the flow.

action flow

the action flow taken by the transporters

ADDITIONAL FEATURES

a gif showcasing the acceptance flow of proposals for transporters

Rejection confirmation dialog for transporters
Vehicle assignment form with driver details entry

Post MVP Iteration with Redefined Solution

After launching the MVP to our early customers, my team and I started receiving frequent requests to modify driver and vehicle details such as updating driver names, mobile numbers, or vehicle registration numbers. To understand the issue better, i got on calls with our customers:

GATHERED FEEDBACKS

Additionally, the customers wanted Gate-in / Gate-out functionality on web to remove the dependency on mobile devices.

Refined Solution

To address the above key feedbacks, I redesigned the system with the following updates:

As part of this update, I also redesigned the Vehicle Details section on the enterprise side. It now provides access to vehicle documents and serves as a entry point to edit and manage vehicle information.

Refined Vehicle Details section — before and after comparison

"vehicle details" tab - before vs after

Impact

The redesign produced measurable operational improvements:

~95%
Removed dependency on supporting teams for updating details
~60%
Reduced the turnaround time between change request and trip movement

Key Learnings

Logistics workflows are always dynamic and unpredictable.

The simplest designs hold a lot of complexity:

My job as a designer is to explore the complexity and bring simplicity to users. Elegant solutions require a lot of exploration and iteration.

Post-MVP feedback is a part of the design process:

Real users revealed edge cases that could not be predicted during planning. The redesign came from observing real usage, not assumptions.

Still Sailing Still Learning

still sailing! still learning!